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Protein: Why it’s so popular right now

When milk marketers went searching for a replacement for their notorious "Got Milk?" campaign, they asked 2,500 teens and adults what promise would make milk more appetizing than juice, water or soda. Calcium fell flat. So did the idea that milk was the "original superfood."

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It is very interesting to see that a company who provides proper nutrients, such as milk, needed to put in so much effort into advertising campaigns to get more customers  - essentially these customers will benefit from consuming the... more »It is very interesting to see that a company who provides proper nutrients, such as milk, needed to put in so much effort into advertising campaigns to get more customers  - essentially these customers will benefit from consuming the product anyway. However, it is understandable that companies like this one needs to do so because the general public is normally drawn to unhealthy food, such as fast food, because it is usually more tasteful. | I believe that milk consumers are mostly interested in the amount of milk that it provides because of the hype of high-protein diets. While proteins help build muscles, some believe that the more proteins they consumer, the higher muscle hypertrophy they get, which contradicts the food pyramid, according to the U.S. Agriculture Department (USAD) (Williams, Anderson & Rawson, 2013). This explains the “protein diet craze” that the author mentioned in this article. As Van Allen (2014) stated, extra protein that is more than the recommended amount by USAD is stored as fat, which is different from what most people believe (to gain even more muscle mass). Van Allen (2014) also stated that food with higher protein, such as red meat, or protein-fortified usually also contains more calories, which will lead to weight gain if energy expenditure remains the same. | My opinion when it comes to diet and nutrition is always that a balanced diet is all we need to achieve a healthy body and lifestyle. I am not a believer in taking supplements, or fad diets that promise a certain kind of shortcut into losing weight. | References | Williams, M. H., Anderson, D. E. & Rawson, E. S. (2013). Nutrition for health, fitness & Sport. New York, NY: McGraw-Hill | Van Allen, J. (Jul 22, 2014). Protein: why it’s so popular right now. The Washington Post. Retrieved from http://www.washingtonpost.com/lifestyle/wellness/protein-the-nutrient-du-jour/2014/07/22/6a11b882-0b7b-11e4-b8e5-d0de80767fc2_story.html 07-27-2014 12:12pm

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