The U.S. Department of Agriculture (USDA) created a powerful icon: the Food Guide Pyramid. This simple illustration conveyed in a flash what the USDA said were the elements of a healthy diet. The Pyramid was taught in schools, appeared in countless media articles and brochures, and was plastered on cereal boxes and food labels. Tragically, its blueprint was based on shaky scientific evidence, and it barely changed over the years to reflect major advances in our understanding of the connection between diet and health. The USDA retired the Food Guide Pyramid in 2005 and replaced it with MyPyramid. Critics lambasted the symbol from the get-go for being vague and confusing. So in June 2011 the USDA replaced MyPyramid with a new simpler food icon, the fruit-and-vegetable rich MyPlate.